Supporting local ventures and sustainable practices are a big part of our work ethic and lifestyle. VOICE started during Covid-19 to support locally owned businesses. Many were hit with the looming uncertainty. We felt that we could give back to our community and encourage fellow small business owners, like ourselves, to keep strong by offering our creative services. We first started off on foot to discover unique shops in our neighbourhood. We captured uplifting portraits, had candid interviews and established a special Instagram account to focus on the “VOICE” of local business owners.

VOICE became a local project that shed light on the importance of community, not only during a time of crisis, but during all times thick or thin. Unifying our community makes it stronger economically and socially.  We are happy that this became an opportunity to strengthen the bonds between people within their community and appreciate the involvement we can all have just by exploring our own neighbourhoods. We hope to bring about some long-lasting, wholesome change on how we live, how we shop and how we eat for a better and sustainable future.

We are committed to bringing a positive impact to our community by making VOICE a fundraising project. Half the funds are used to keep our operation going. The other half is donated to a local charity as a way to invest in initiatives that help grow a more socially responsible community. We support charities that are dedicated to cleaning the environment, increasing food security, helping our vulnerable populations, and any other pressing issues that may come up.  

Our new web media has appeared as if it had started over again. We are beyond grateful for all the 100 local small businesses we have met along the way that have inspired us to tell their stories. Their “VOICE” we treasure and showcase on our Instagram @yushiin_labo_.

We are also grateful for our loyal readers and supporters who generously contribute to the fundraising.

We can`t do it alone. Together we create, connect, and inspire.