Seafood City is a family-run business that takes pride in serving the freshest fish and shellfish available. They have established a long-standing presence in the Granville Island Public Market for the last 35 years.
Their website was modernized to incorporate new and fun features such as the Weekly Recommend, Product (works as Fish Dictionary!), and Recipe column. These were added to make the web content more playful and engaging. Contents Management System was implemented for speedy and easy updating. Coupled with redesigning their social media content, the company was able to communicate directly with passionate seafood lovers near and far. This double-pronged approach made it possible for clients to explore a cohesive, thoughtful online experience.